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Talkspace offers therapy through Amazon now
As virtual mental health company Talkspace aims to grow its business, it’s added a very large entry point to the top of its funnel. Amazon users will now be able to discover Talkspace on the retailer’s website and check whether it’s covered by their insurance — the company boasts 150 million covered lives. Talkspace sits next to diabetes and chronic disease management company Omada‘s tools on a landing page for “employer-covered programs.” I also found it by searching for “Talkspace” on the Amazon homepage, though a search for “therapy” turned up a manual on DBT skills and other educational materials for sale.
It’s interesting that Amazon doesn’t seem to offer a link to Talkspace’s cash pay, direct-to-consumer services. That might just be Talkspace: Several years ago the company switched its focus from selling to consumers to getting insurers to cover its services. The deal with Amazon reflects Talkspace’s ongoing effort, described on earnings calls, to help the millions of people who are covered discover its services. As for Amazon, it’s staying true to it’s legacy as an online store.
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