By making continuous glucose monitors available without a prescription, manufacturers will be targeting a market of nearly 100 million potential users.Dexcom


NEW YORK — Glucose tracking is the future, Dexcom executives gushed at a glitzy launch event for their new, over-the-counter continuous glucose monitor on Wednesday evening. Surrounded by champagne, new celebrity ambassador and “Parks and Rec” actress Retta, and a mini-pickleball court, CEO Kevin Sayer declared victory.  

“Dexcom has literally created an industry, and now it’s time to create a much broader revolution in health care,” Sayer told attendees. 

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Over the past 25 years, continuous glucose monitors have changed the shape of diabetes care. The devices, which measure blood glucose using a sensor that pierces the very top layer of skin, have helped people with type 1 diabetes avoid life-threatening dips at night, and improved blood glucose control for insulin-using diabetes patients. 

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